Almost eight years back when Japanese consumer electronics company Sony Corporation and Swedish telecommunications company Ericsson forged a partnership to make cell phones, an artist designed the liquid-eye crystal logo of Sony Ericsson on a napkin in a restaurant. It had just one colour -- emerald green.Last month, Sony Ericsson decided to add seven new colours to the logo in keeping with the change...
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code.For entertainment hardware companies like Sony, a thriving, all-encompassing online media store is the Holy Grail. It's a glorious balance, in which the customer buys software through the store, and therefore becomes hooked on the hardware to which it's attached. That's how brand loyalty is created.So I'm not surprised that Sony wants to unify its disparate hardware parts through a far-reaching...
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Sony Ericsson readying a new range of mobile phones, flagship device for first half 2010Sony Ericsson is putting the final touches on a new flagship device and range of socially-connected mobile phones set to be released within the first half of 2010.On November 3 Sony Ericsson revealed their flagship device named the XPERIA X10. It is the first Sony Ericsson device to feature Google's Android OS....
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Sony Corp has reported a loss of 26.3 billion yen ($292 million) for the three months ended September as weak economic conditions and currency fluctuations impacted the electronics major.In the comparable period, the entity had a profit of 20.8 billion yen, it said in a statement today.Hit by the global economic slowdown and appreciating yen, Sony saw its sales and operating revenues tumble 20 per...
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Sony Corp aims to earn a 5% operating profit margin in three years by turning its struggling LCD TV and game operations profitable next year and launching 3D TVs and lithium-ion batteries for electric vehicles.Sony, which is headed for its second-straight annual loss, shed jobs, closed plants and sold non-core assets this year to improve its cost structure, and investors are now convincing growth strategy...
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code.When Sony unveiled the Reader Daily Edition, its first e-reader with a wireless connection, it said it would be available in December in time for the holidays.But it looks like customers won't be able to count on getting one before the end of the year.Sony announced Wednesday that its new reader is now available for preorder. But while the press release says it will ship next month, Sony's e-commercesays...
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TOKYO: Sony Corp said on Friday that its planned entertainment content distribution service for network-compatible TVs and other devices will be launched next year. Sony plans to launch a new online service to distribute movies, music, books and other content to network-capable TVs, Blu-ray players, ebooks and others in a bid to add value to its hardware. Sony Executive Vice President Kazuo Hirai also...
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TOKYO:Sony Corp said on Friday that its planned entertainment content distributionservice for network-compatible TVs and other devices will be launched next year.Sony plans to launch a new online service to distribute movies, music, books andother content to network-capable TVs, Blu-ray players, ebooks and others in abid to add value to its hardware.Sony Executive Vice PresidentKazuo Hirai also told...
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Mobile phone maker Sony Ericsson will phase out activities in some of its locations worldwide, as part of a cost reduction programme, the company said in a statement.The company, owned by Sweden's Ericsson and Japan's Sony Corp, said it was continuing with its business transformation programme as announced earlier and main aim was to return to profitability as soon as possible.Sony Ericsson had said...
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Sony has said it aims to make its LCD TV operations profitable in the financial year starting next April.Sony said it had been integrating its businesses and would eventually aim for a 20% share of the LCD TV market in the year starting April 2012.The electronics giant has been moving ahead with plans to cut costs and boost earnings as it seeks to weather the economic downturn.Global LCD TV shipments...
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